How to compare prices without trusting the first headline
A lower number on the first page you open is not the same as a better deal. We explain how to compare total costs and why official consumer guides tell you to shop around.
Topic
Deal hunting
How to read a sale claim without trusting the badge
A slash through a higher number is not proof you are getting a bargain. We explain what official guidance says about former prices, reference prices and discounts that look larger than they are.
How to use comparison sites without taking the ranking on trust
Comparison tools are a shortlist, not a verdict. We explain what the CMA says about paid rankings, why you should still go to the seller's page, and how to keep extras in the total.